This week I’ve been designing bookmarks, cards, coloring pages, and animal figures for the children’s book series It’s A Jungle Out There… Arm Them With Virtues. I’m preparing for a book signing next week at a neighborhood picnic in the park. Since I’m working on this pretty much full time for the next few days, I figured I’d share a few thoughts about designing “author bling” so that it is both useful to your target audience and meets the requirements of good advertising.
- Include the TITLE of your book ON EVERYTHING. This might sound really basic, but it’s surprising how often this simple detail is overlooked or forgotten.
- Create a unified look and feel – make sure your graphic design work on your bling matches the look and feel of your book.
- This one is probably the most important: Create bling that is useful to your audience!
- Fridge magnets (strong ones!)
- Coloring pages
- Shirts (expensive, but if you make them beautiful, it’s worth it!)
- Post Cards (Take the time to design these according to USPS specifications so that they can actually be mailed.)
- Posters with useful information related to the subject of your book
- Make sure that all printed material includes a smart URL to purchase the book. (e.g. Awesome Kindness: A Story of Friendship can be found at smartURL.it/AWEtg)
- In addition to a link to buy the book, including a link to your blog or website is also a good idea. (e.g. ArmThemWithVirtues.wordpress.com)
- To engage smart phone users, QR codes are also a good option. You can generate them for free online. (e.g. Jungle Kings can be found by scanning the image below using a QR code reader app on your smart phone.)
Above all, make sure that your bling highlights the best features of your book. If your book is educational, make sure your bling is too. If it’s funny or quirky, make sure your bling is playful and humorous.
Best of luck to you!